This section was created from the Nike’s motos:

1. Our business is change
2. We’re on offense. All the time
3. Perfect results count – not perfect process. Break the rules: fight the law.
4. This is as much about the battle as about the business
5. Assume nothing. Make sure people keep their promises. Push your yourself push others. Stretch the possible.
6. Live of the land.
7. Your job isn’t done until the job is done
8. Danger
   1. Bureaucracy
   2. Personal ambitions
   3. Energy takers vs. energy givers
   4. Knowing our weaknesses
   5. Don’t get too many things on the platters
9. It won’t get pretty
10. If we do the right things we’ll make money damn near automatic

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